Build Your Brand.

Marketing tools to grow your business

I'm Sarah Lambley, Chartered Marketer.

I've created the tools below based on my 26 years as a marketer and my experience building a £300m brand.

Research suggests that 95% of purchasing decisions are made subconsciously

NOT based on your price.
NOT based on your product description.
But based on how your brand makes someone feel before they've read a single word.
Your Brand DNA (or archetype) is the reason your brand feels a certain way.

START HERE - IT'S FREE

Take the Test ↗

BRAND DNA TEST

Discover Your Brand DNA in minutes with my free test

For NEW and EXISTING Brands
For PERSONAL and BUSINESS Brands
Answer a few questions and get an INSTANT answer
26 YEARS' of BRAND BUILDING captured in one tool
The 5-Min SHORTCUT based on PSYCHOLOGY

TAKE THE TEST

Brand DNA Blueprints

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BRAND DNA BLUEPRINTS

Turn your DNA into a feeling and a world your brand can live in

Your $10 cheat sheet explains your core BRAND TRUTHS
Understand motto, goal, HUMAN DESIRE, values and BEHAVIOURS
Learn the CHARACTERISTICS to make customers love you
HOW TO SHOW UP in your content consistently
COLOUR PALETTE inspiration with hex codes and rationale
TYPOGRAPHY recommendations
IMAGERY DIRECTION with Canva search terms
EXPERT NOTE on how to stand out, straight from 26 years of doing this.

CHOOSE YOUR BLUEPRINT

Know Your Brand

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KNOW YOUR BRAND

SHORT COURSE

Teaches the techniques I used to build a £300m brand

PSYCHOLOGY OF BRAND DNA and why it works
ELEVATOR PITCH exercise to make sure you've nailed your proposition & pitch.
EXPLOREBRAND BLUEPRINTS - a deep-dive into each one, with real brand examples, visual cues and content ideas
FIND YOUR MATCH - a guided process for identifying yours and applying it
23 VIDEOS - guiding you through the whole process
LIFETIME ACCESS - come back whenever you want to

I'M IN - LET'S GO!

AI Briefing Toolkit

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AI BRIEFING TOOLKIT

Onboard your AI once, and you've got a brand assistant for life.

STOP RE-EXPLAINING YOURSELF - brief it once and it remembers.
SHOW UP ON-BRAND, EVERYWHERE - no more rewriting drafts to "sound more like me".
The same briefing process I've used for OVER TWO DECADES on global, multi-million pound brands — now built to brief AI instead of a team
Pre-populated BRAND DNA FRAMEWORK to make AI sound like you, not generic.
STEP-BY-STEP HOW-TO GUIDE - walks you through every section so you know exactly what to fill in and why, plus a short guided video walkthrough and two worked examples

GET YOUR KIT

Make Me A Marketer

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MAKE ME A MARKETER

COURSE

The knowledge to ensure you become a great marketer

MARKET ORIENTATION & RESEARCH - who is your customer, what's happening in the market
BRAND BUILDING - understanding archetypes and creating a brand pack
PROPOSITION WRITING - to get clarity on what you offer so it connects with your target audience
MARKETING STRATEGY - Segmentation, Targeting & Positioning
MARKETING PLANNING - how to write a marketing plan, what is should include in why
COMMUNICATIONS PLANNING - covering the "Get/To/By" Methodology

GET THE COURSE

You can't afford to ignore your Brand DNA

A study* of 13,000 brands found that the ones with a clear, consistent identity were worth almost twice as much as the ones that weren't sure what they stood for. You don't need more content, you need to know who you are.

Source: Young & Rubicam BrandAsset Valuator (BAV) study cited in 'The Hero & The Outlaw', Mark & Pearson (2001).

Get Started Now with the Brand DNA Test

TAKE THE TEST

FAQs on Brand & Archetypes

What are brand archetypes?
- Brand archetypes (or your Brand DNA) are a set of 12 universal character types that describe the personality, values and emotional identity of a brand. They come from the work of psychologist Carl Jung
How will knowing my archetype help me?
- Your archetype (brand DNA) gives you a reason for every brand decision you make. Instead of choosing colours because they look nice or picking fonts because a template suggested them, you're building from something that reflects who you actually are.
- Research suggests that 95% of purchasing decisions are made subconsciously — before a customer has read your prices, checked your reviews or consciously decided anything. They feel your brand before they think about it. Knowing your archetype means you can shape that feeling deliberately and consistently, across everything you do.
What is my brand archetype?
- Use the free tool (see link above) — it takes a few minutes and gives you your result straight away.
What if I don't agree with the results the Brand DNA Test gave me?
- That's completely fine — and actually a useful signal. Read through the description for the archetype you got and notice what resonates and what doesn't. You would find it helpful to do my 'Know Your Brand In a Day Course' (see link above) so that you can review all 12 archetypes to get to the right one for you.
The Brand DNA Test gave me two results - which blueprint should I buy?
- Both, if you can. Many strong brands draw from two archetypes rather than one. If you want to start with just one, go with whichever result felt most like a recognition rather than a surprise. That gut response is usually the right one.
What if I want access to all the guides?
- All 12 Brand Blueprints are available as part of the Know Your Brand In a Day course currently priced at $27 (see link above). This is a good option if you're still exploring which archetype fits, or if you want to understand the full landscape of brand identities.
Won't I feel restricted / limited if I have to stick to one archetype?
- Not at all — and this is one of the most common misconceptions about archetypes. Your archetype is a foundation, not a cage. It gives you a starting point and a set of guardrails, but within those guardrails there is enormous creative freedom.
How do you know so much about archetypes?
- I'm Sarah Lambley — a Chartered Marketer with 26 years of experience, including a decade working on global brands where archetypes were central to brand strategy. I've used this framework with businesses at every stage, from early-stage founders to established companies, and I've seen first-hand what happens when a brand gets clear on its identity and what happens when it doesn't.
Which course should I do?
- Make Me a Marketer is great for people who are serious about upskilling in marketing. It teaches the fundamentals, from the beginning. If you're only interested in exploring brand development and creation, the Know Your Brand In A Day course might be a better fit.