A Full-Time Brand And Marketing Assistant For Just $49

Built from 26 years of marketing experience, ready to work for you from today. No AI experience needed. No technical skills required.

THE BESPOKE AI BRIEFING KIT

(IT WORKS WITH OTHER AI TOOLS TOO, BUT BEST WITH CLAUDE)

HOW IT WORKS

You take the Brand DNA Test - completely free, takes around 5 minutes.
Your results are revealed and you can purchase your tailored AI Brand Briefing Kit based on your DNA results.

Take the Brand DNA Test

AI IS GIVING CONSUMERS THE ICK

Content that all sounds the same.
Perfection that reads as fake.
Opinions smoothed away for the sake of ease
People can spot generic AI content a mile off now, and it's becoming the fastest way to lose attention, not gain it.

That doesn't mean stop using AI. It means learn to brief it properly, the same way you'd brief anyone else doing important work for your brand.

WHO IS THIS FOR

This is built for the person doing this on their own
No big team, no large marketing department, no budget to bring in outside help, just you, showing up every day.
For when you're trying to keep every plate spinning at once...the content, the emails, the actual running of the business
Whether you're just starting out or you've been going a while, this was built for you
You don't need any of the following: a marketing background, previous experience using AI, technical skills, existing content or large following
You need your Brand DNA Test result and around 90 minutes.
You don't need a paid Claude subscription to get started - it works with the free tier.

WHAT'S IN THE KIT

Video instructions explaining exactly how the kit works
A full written How To Guide covering every section step by step
A pre-populated template, already containing your Brand DNA and instructions for Claude (or your preferred AI tool)
Two example completed templates, one product or service business, one personal brand, so you can see what a strong answer looks like
Your Brand DNA Blueprint, a PDF reference guide matching your specific result

TAKE THE BRAND DNA TEST

WHAT IT DOES FOR YOU

Gives you a full-time marketing and brand assistant, ready to work
Saves you the cost of hiring help, and the time of building everything from scratch
Improves the quality of everything AI produces for your brand
Makes your output sound like you, not like everyone else using the same generic prompts

What this is NOT

A generic template you fill in and hope for the best
A one-size-fits-all prompt pack sold to everyone regardless of their brand
Something you can buy without knowing your result first

What this IS

The one kit built specifically around your Brand DNA Test result, not a shared template everyone gets
Pre-populated with the psychology, tone and structure that's genuinely yours
Yours to finish and make your own, and I show you exactly how

Getting it over the line, together

The pre-populated kit gets you most of the way there, your archetype, your core truths, your tone of voice, already built in. The last part is making it sound like you, your business, your audience, your voice, in your own words. That's the part I walk you through step by step, in the video and the written guide, so you're never doing it alone.

A note on your time

This should take around 90 minutes to complete properly.

It's not a five-minute job, and it shouldn't be, but it's worth every minute.

Launch price is $49. It will increase.

Let's Get Started - Take The Test!

The AI Briefing Kit, created by:

Sarah Lambley, Chartered Marketer and Fellow of the Chartered Institute of Marketing. (What this actually means, below.)

Sarah also spent seven years growing GHD into a £300 million brand, and has spent the last six years applying the same Brand DNA methodology with hundreds of small businesses.

The equivalent consultancy work would cost upwards of $5,000. This kit packages that experience into a single document.

Created by a Chartered Marketer
Based on 26 years experience building brands
Same methodology used to build a £300m brand

I WANT THE KIT - TAKE ME TO THE TEST

About Chartered Marketer & Fellow Status

These are two different credentials, and both matter here.

Chartered Marketer isn't a one-off qualification you sit once and keep forever. To earn it, you need real marketing experience, two consecutive years of continuing professional development, and a formal assessment through the Chartered Institute of Marketing. To keep it, Chartered Marketers must complete 35 hours of professional development every single year, it's mandatory, not optional. That means actively staying current with marketing thinking and strategy, year after year, for as long as the title is held.
Fellow (FCIM) is the Institute's highest membership grade. It's reserved for senior marketers with at least ten to fifteen years of significant strategic experience, typically at director, board, or consultancy level, and it's awarded on proven strategic capability, not just time served.
With this kit, you're being guided by an expert with the receipts to prove it.
Everyone claims to be an expert. Few can actually prove it. This is proof.

Find My Brand DNA