Brand Guidelines Bundle

No need to start from scratch - use this template to get it done quicker, without missing any essential sections.

This bundle includes:

A finished example so you can see what 'done' looks like
A blank Canva template, ready for your own words, images and colours
Full instructions on how to complete your pack

CREATED BY SARAH LAMBLEY, CHARTERED MARKETER WITH 26 YEARS EXPERIENCE.

I built a £300m brand using the principles covered in this bundle because I know how important it is to have total brand clarity and consistency if you want to build a strong brand.

Sarah Lambley, FCIM CMkr

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YOUR BRAND PACK SHOULD INCLUDE:

WHO YOU ARE - proposition, story, purpose, vision & mission, values
PRODUCT & SERVICE - what is your offer
BRAND STRATEGY - including your Brand DNA, human characteristics, functional & emotional benefits
COMMUNICATIONS - language, tone of voice, visuals

This template includes all these elements and has been created by Sarah Lambley FCIM CMktr based on her experience building a £300m brand and working with hundreds of small business owners to get their brands working.

I WANT THE TEMPLATE

WHAT CUSTOMERS SAY ABOUT SARAH'S BRAND EXPERIENCE:

"Sarah has the ability to define your brand in a way that truly reflects what you are trying to build, and provides a solid base from which to build and grow your business."

Sally B Professional Services Business Owner

"Sarah has helped us hone in on who we are as a brand. From helping us put our company mission into words, all the way to finalising our brand positioning and where we want to sit in the market, the whole process from start to finish has been very worth while."

Fraser A, Beauty Business Owner

"It was a pleasure working with Sarah on our brand archetype project [she] got under the skin of the brand quickly, producing a comprehensive deck.

Katie S, Technology Business Owner

The Brand Guidelines Template is created by:

Sarah Lambley, Chartered Marketer and Fellow of the Chartered Institute of Marketing. (What this actually means, below.)

Sarah spent seven years growing GHD into a £300 million brand, and has spent the last six years applying the same knowledge to hundreds of small businesses.

In addition, she holds a mini MBA in marketing.

Created by a Chartered Marketer
Based on 26 years experience building brands
Same methodology used to build a £300m brand

GET THE BUNDLE $24

About Sarah's Qualifications

Chartered Marketer & Fellow Status

Chartered Marketer isn't a one-off qualification you sit once and keep forever. To earn it, you need real marketing experience, two consecutive years of continuing professional development, and a formal assessment through the Chartered Institute of Marketing. To keep it, Chartered Marketers must complete 35 hours of professional development every single year, it's mandatory, not optional. That means actively staying current with marketing thinking and strategy, year after year, for as long as the title is held.
Fellow (FCIM) is the Institute's highest membership grade. It's reserved for senior marketers with at least ten to fifteen years of significant strategic experience (Sarah has 26), typically at director, board, or consultancy level, and it's awarded on proven strategic capability, not just time served.
With this product, you're being guided by an expert with the receipts to prove it.
Everyone claims to be an expert. Few can actually prove it. This is proof.

BUY THE TEMPLATE FOR $24