Make Me A Marketer

This course is for you if:

  • You work in marketing and have no formal training

  • You’re the sole marketer in your organisation

  • You’re a business founder who 's doing it all themselves

  • You work in marketing and struggle with imposter syndrome

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Get started for FREE with my Marketing Planning Guide ⬇️

MODULES INCLUDE:

  • MARKET ORIENTATION & RESEARCH - who is your customer, what's happening in the market

  • BRAND BUILDING - understanding archetypes and creating a brand pack

  • PROPOSITION WRITING - to get clarity on what you offer so it connects with your target audience

  • MARKETING STRATEGY - Segmentation, Targeting & Positioning

  • MARKETING PLANNING - how to write a marketing plan, what is should include in why

  • COMMUNICATIONS PLANNING - covering the "Get/To/By" Methodology

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WHAT'S INSIDE

Make Me A Marketer contains all the knowledge to ensure you become a competent marketer, doing things the right way. The course has been developed by Sarah Lambley - Chartered Marketer and Fellow of the Chartered Institute of Marketing. Sarah has 26 years' experience and grew the GHD brand to be worth £300m.

  • 12 modules incorporating 14 video lessons (7.5 hours of content)

  • 6 downloadable resources - including "How to write a quality marketing plan" and an example brand pack

  • 13 quizzes to test your understanding

  • Lifetime Access

WHAT STUDENTS SAY ABOUT MY TRAINING

Sarah is a truly incredible teacher and her passion for marketing & brand really shines through and ignites her training courses to make them not only engaging, but accessible for all.

Holly Harper, Senior PR & Social Media Executive


Sarah is a fabulous tutor! Her course is packed full of useful and engaging content, and it's wonderful to see her passion for the subject shine through. Each module is informative and well thought out, and the whole course flowed perfectly. Thank you!

Samantha Roney, Marketing Executive


Sarah is so helpful & insightful. The course has allowed me to bring clear structure to my company

Laurie Harris, Marketing Manager

What this is NOT

  • A quick fix

  • Instructions on "How to go viral"

  • A course covering the latest trends or fads

What this IS

  • Training for people who are serious about learning marketing

  • Detailed training taught by a Chartered Marketer with 26 years experience

  • A well-rounded programme to ensure you understand marketing from the very beginning

"Make Me a Marketer" is created by:

Sarah Lambley, Chartered Marketer and Fellow of the Chartered Institute of Marketing. (What this actually means, below.) 

Sarah also spent seven years growing GHD into a £300 million brand, and has spent the last six years applying the same knowledge to hundreds of small businesses.

In addition, she holds a mini MBA in marketing.

Most other training courses offering the same level of knowledge cost $000s.

  • Created by a Chartered Marketer

  • Based on 26 years experience building brands

  • Same methodology used to build a £300m brand

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SARAH SAYS...

"I’ve been working with small businesses for years to develop their marketing strategies. And I regularly hear that people struggle to access affordable marketing knowledge. This course is borne from a passion to see smaller businesses succeed. To elevate the marketing discipline within smaller organisations to be as effective and successful as it is in the large corporations who have 7 figure budgets. Marketing success shouldn’t be restricted by budget. With the right thinking and access to affordable support, all businesses, no matter what their size, can become marketing powerhouses."

Sarah Lambley FCIM CMKtr

About Sarah's Qualifications

Chartered Marketer & Fellow Status

  • Chartered Marketer isn't a one-off qualification you sit once and keep forever. To earn it, you need real marketing experience, two consecutive years of continuing professional development, and a formal assessment through the Chartered Institute of Marketing. To keep it, Chartered Marketers must complete 35 hours of professional development every single year, it's mandatory, not optional. That means actively staying current with marketing thinking and strategy, year after year, for as long as the title is held.

  • Fellow (FCIM) is the Institute's highest membership grade. It's reserved for senior marketers with at least ten to fifteen years of significant strategic experience (Sarah has 26), typically at director, board, or consultancy level, and it's awarded on proven strategic capability, not just time served.

  • With this course, you're being guided by an expert with the receipts to prove it.

  • Everyone claims to be an expert. Few can actually prove it. This is proof.

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