Make Me A Marketer

Develop your marketing skills, improve performance & confidence.

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This course is for you if:

  • You know something is not right with your marketing performance and need ideas on how to find out and fix it

  • You’re a business founder who feels like you're 'winging it'

  • You work in marketing and you feel like you have knowledge gaps

  • You "do" marketing in your role but have no formal training

  • You’re the sole marketer in your organisation with no-one to learn from

WHAT'S INSIDE

Make Me A Marketer contains all the knowledge to ensure you become a competent marketer, doing things the right way.

Developed & taught by Sarah Lambley

A Chartered Marketer and Fellow of the Chartered Institute of Marketing.

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MODULES INCLUDE:

  • MARKET ORIENTATION & RESEARCH - who is your customer, what's happening in the market

  • BRAND BUILDING - understanding archetypes and creating a brand pack

  • PROPOSITION WRITING - to get clarity on what you offer so it connects with your target audience

  • MARKETING STRATEGY - Segmentation, Targeting & Positioning

  • MARKETING PLANNING - how to write a marketing plan, what it should include and why

  • COMMUNICATIONS PLANNING - covering the "Get/To/By" Methodology

What this is NOT

  • A quick fix

  • Instructions on "How to go viral"

  • A course covering the latest trends or fads

What this IS

  • Training for people who are serious about learning marketing

  • Detailed training taught by a Chartered Marketer with 26 years' experience

  • A well-rounded programme to ensure you understand marketing from the very beginning

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WHAT STUDENTS SAY ABOUT MY TRAINING

Sarah is a truly incredible teacher and her passion for marketing & brand really shines through and ignites her training courses to make them not only engaging, but accessible for all.

Holly H, Senior PR & Social Media Executive


Sarah is a fabulous tutor! Her course is packed full of useful and engaging content, and it's wonderful to see her passion for the subject shine through. Each module is informative and well thought out, and the whole course flowed perfectly. Thank you!

Samantha R, Marketing Executive


"The structured process helped me arrive at new understandings and appreciation of my work. Quite empowering."

Kit J, Coaching Business Founder

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SARAH SAYS...

"I’ve been working with small businesses for years to develop their marketing strategies. And I regularly hear that people struggle to access affordable marketing knowledge. This course is born from a passion to see smaller businesses succeed. To elevate the marketing discipline within smaller organisations to be as effective and successful as it is in the large corporations who have 7 figure budgets. Marketing success shouldn’t be restricted by budget. With the right thinking and access to affordable support, all businesses, no matter what their size, can become marketing powerhouses."

Sarah Lambley FCIM CMktr

"Make Me A Marketer" is created by:

Sarah Lambley, Chartered Marketer and Fellow of the Chartered Institute of Marketing. (Keep reading to find out what this means) 

Sarah also spent seven years growing GHD into a £300 million brand, and has spent the last six years applying the same knowledge to hundreds of small businesses.

In addition, she holds a mini MBA in marketing.

Most other training courses offering the same level of knowledge cost $000s.

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About Sarah's Qualifications

Chartered Marketer & Fellow Status

  • Chartered Marketer isn't a one-off qualification you sit once and keep forever. To earn it, you need real marketing experience, two consecutive years of continuing professional development, and a formal assessment through the Chartered Institute of Marketing (the UK equivalent of the American Marketing Association).

  • To keep it, Chartered Marketers must complete 35 hours of professional development every single year. It's mandatory, not optional. That means actively staying current with marketing thinking and strategy, year after year, for as long as the title is held.

  • Fellow (FCIM) is the Institute's highest membership grade. It's reserved for senior marketers with at least ten to fifteen years of significant strategic experience (Sarah has 26), typically at director, board, or consultancy level, and it's awarded on proven strategic capability, not just time served.

  • With this course, you're being guided by an expert with the receipts to prove it.

  • Everyone claims to be an expert. Few can actually prove it. This is proof.

FAQs

  • How is this different from what you post for free on Instagram?

    • My Instagram content gives you the top level overview. This course gives you the full thinking and doing — 12 modules taking you through it step by step, with the tools and templates to apply it to your own business.

  • I've never finished an online course in my life. Will I actually get through this?

    • It's built for people short on time. 14 video lessons, about 7.5 hours total, broken into pieces you can do in the gaps in your day. Quizzes along the way keep it feeling like progress, not homework.

  • Do I need any marketing experience already?

    • No — but it works either way. If you're starting from nothing, the course builds everything up in order. And if you're already working in marketing, plenty of people join because they've picked up bits on the job but never had it join up properly — this fills the gaps.

  • What if I get stuck or have questions partway through?

    • You're not on your own — email support is included.

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